ScoreMax Quiz is an education App for 12th standard students in India.
They came to us in search of a brand message, compelling digital presence and achieving App downloads. Working closely with the SMQ team, we were able to capture their vision, tell their story and spread the word about their unique product. We accomplished this by establishing a unified brand message across channels while highlighting the App’s value.
The catch: We were building their brand’s presence and marketing efforts from scratch with only 27 days to the board exams.
The first goal of this partnership was to understand both the brand as well as its ideal audience. With this objective in mind, we had to get our messaging spot on right from the get go as we did not have the luxury of time for a content audit. Using the brand ambassador, Actor R Madhavan, to our advantage we kicked off to a great start.
Backing our digital advertisements with crisp messaging and supporting creatives, we received great results from Facebook, Instagram, Google and Youtube.
Facebook and Instagram community growth